A Custom Audience from a customer list is a type of audience you can create made up of your existing customers.

You can also create these audiences from those who interact with your website or posts on social media.

You can target ads to the custom audiences you’ve created on Facebook, Instagram, and Audience Network.

You upload, copy and paste or import your email list then Facebook uses that to match the people on your list to people on Facebook.

And you also get great opportunities to create Lookalike Audiences that can radically bring your ad costs down and boost conversions.

I’ll take you through how to get started in the video below and will be showing you more on my new Facebook Ads training – claim your place here.