A Custom Audience from a customer list is a type of audience you can create made up of your existing customers. You can also create these audiences from those who interact with your website or posts on social media. You can target ads to the custom audiences you've created on Facebook, … [Read more...]
Start a Mastermind?
Should You Start Your Own Coaching Mastermind? If you’ve ever been part of a mastermind, you’ll have already uncovered the value of being part of a group headed towards a shared goal and just how powerful such a container can be for business growth, inspiration and success. The “mastermind” term … [Read more...]
How To Create Powerful Offers
The offers you make are the lifeblood of your marketing, but this seems to be the biggest stumbling block for most. Either you’re trying to stuff way too much into yours, or you’re missing the mark on what the true problem your market is facing. Without having a clear and powerful offer that … [Read more...]
![[PODCAST] Swaussie Beach Babe and Her Big Brands](https://victoriagibson.com/wp-content/uploads/2017/04/compelling-brand-313x244.png)
[PODCAST] Swaussie Beach Babe and Her Big Brands
After a career in advertising, this Swiss-Aussie turned her skills to building a marketing coaching business, agency and even her own swim and surfwear label made from recyclable fabric. Oh, and in her spare time she also is a musician in a cool band and takes to the waves most days. Her 3 key … [Read more...]
The Power Of A Retreat To Move Your Business Forward
Surely they're just a big junket, right? You head off to the tropics under the guide of "business" and just lay around in the sun and sip cocktails. Retreats sure seem appealing, but are they really worth investing in to get results in your business? After hosting dozens of retreats in … [Read more...]
How To Survive Webinars
Let's be honest: You know the incredible power that webinars have to establish your authority, showcase your credibility and sell your expertise but you feel intimated at the thought of running your own webinar! In my latest video, I'm sharing with you my best tips for how you can stop avoiding … [Read more...]
3 Big Reasons To Attend My In-Person Packaging Workshop
Amongst all the "shiny objects" out there that can take your business off track, there is a foundation you need that will give you the certainty and freedom to reach more clients, make more sales and most importantly have more fun. Far too often, we fall victim to the latest hack, software, … [Read more...]
How To Not Take Your Business Personally
Today, I feel pulled to share with you a big, yet understated issue that most of us have as female business owners: How do we not take our businesses personally? How can we be objective in our businesses? I know this can be a tricky one so today, I'm tackling this hidden issue in the video above … [Read more...]
Pitfalls Of Being TYPE A
You know how it rolls, right? You can't help but take charge of any and every situation and you get kind of antsy if you're not in control. Being Type A personality can propel your business to great heights, but it can also keep you stuck in a place of resistance and stuckness. Type A … [Read more...]
Drill Down With Layered Targeting on Facebook
With more and more competition for attention on Facebook, and key audiences growing in number, you may find some of your favourite target audiences have become too big and it's getting harder to get cut-through with your ads. There's a simple strategy you can try to get more targeted with your … [Read more...]
