The offers you make are the lifeblood of your marketing, but this seems to be the biggest stumbling block for most. Either you’re trying to stuff way too much into yours, or you’re missing the mark on what the true problem your market is facing. Without having a clear and powerful offer that … [Read more...]
Ditch your Corporate Ways to Succeed Online
This video is for all the "Corporate Refugees" out there, the ones who've escaped corporate and have made the transition to a new life as online coaches, consultants and experts. There's an essential element to marketing online that you may find hard to adjust to when you make the leap from … [Read more...]
Facebook Ads Targeting Made Easy
You won't be able to rely on the power of clever copy and stand out images if your Facebook Ads are showing to the WRONG people. Targeting your ads far and wide may get you cheap clicks, but it won't get you the right leads. Worse still, Facebook actually penalises you for not remaining … [Read more...]
[PODCAST] Swaussie Beach Babe and Her Big Brands
After a career in advertising, this Swiss-Aussie turned her skills to building a marketing coaching business, agency and even her own swim and surfwear label made from recyclable fabric. Oh, and in her spare time she also is a musician in a cool band and takes to the waves most days. Her 3 key … [Read more...]
The Power Of A Retreat To Move Your Business Forward
Surely they're just a big junket, right? You head off to the tropics under the guide of "business" and just lay around in the sun and sip cocktails. Retreats sure seem appealing, but are they really worth investing in to get results in your business? After hosting dozens of retreats in … [Read more...]
How To Survive Webinars
Let's be honest: You know the incredible power that webinars have to establish your authority, showcase your credibility and sell your expertise but you feel intimated at the thought of running your own webinar! In my latest video, I'm sharing with you my best tips for how you can stop avoiding … [Read more...]
3 Big Reasons To Attend My In-Person Packaging Workshop
Amongst all the "shiny objects" out there that can take your business off track, there is a foundation you need that will give you the certainty and freedom to reach more clients, make more sales and most importantly have more fun. Far too often, we fall victim to the latest hack, software, … [Read more...]
How to Get Influencers to Help You Grow Your Business
Is there a big influencer in your industry that you've been super keen to make a connection with? Someone who is further along than you in your business and someone who you greatly admire for their business savviness? Making that particular connection with a "guru" in your industry can have … [Read more...]
How To Re-Think Your Course Or Coaching Program For Bigger Results
If you’ve created an online course or coaching program but you’ve only really marketed it once or twice, you’re probably suffering from the “I need to create something new disease”. You want to move on to the next thing, before you’ve played full out with THIS thing. That is you want to throw … [Read more...]
The Opportunity In Facebook Lead Ads
Facebook Lead Ads give you the opportunity to capture names, emails and other info automatically from just a couple of clicks. This increases conversion and eliminates the need for a separate landing page where you may lose around 80% of the initial ad clicks - so in other words, this feature can … [Read more...]
