Did you know Facebook are PAYING big brands and celebrities to use Facebook Live? Facebook is absolutely committed to getting takeup of their video live streaming feature, which means you get the benefits. Right now, you can be using It’s not that often that you can be using Facebook Live to reach more of your […]

The promise of the Iconic event in LA was to elevate to your highest level of genius and truly start leading. The event was limited to just 50 women and we came together to hear how to position ourselves above the growing competition and noise and become truly distinctive by sharing our great work. Ali Brown is […]

Should You Start Your Own Coaching Mastermind? If you’ve ever been part of a mastermind, you’ll have already uncovered the value of being part of a group headed towards a shared goal and just how powerful such a container can be for business growth, inspiration and success. The “mastermind” term seems to be thrown around […]

What It Really Takes To Make It Online Seduced by the “laptop lifestyle” and all the glamour that is promised in the glossy marketing, often very little thought is given to the fundamentals that create the flexibility and freedom of a successful “expert” business online. On the 7th anniversary of leaving my “real job” this […]

So, you need a client, like, yesterday. Maybe you got distracted serving your current clients and took your eye of the marketing ball… or maybe your business is new and you’re not exactly fully booked. Either way, you need some clients fast and you’re looking for a way to shake the proverbial tree. Well, you’re […]

The rise in “instant broadcasting” on Facebook makes it ridiculously easy to get your message out to your audience. But, can you use Facebook Live as powerfully as webinars to attract clients and sales? I am a huge fan of webinars to attract and convert clients. They can be done from anywhere, they create good […]

The offers you make are the lifeblood of your marketing, but this seems to be the biggest stumbling block for most. Either you’re trying to stuff way too much into yours, or you’re missing the mark on what the true problem your market is facing. Without having a clear and powerful offer that clearly communicates […]

This video is for all the “Corporate Refugees” out there, the ones who’ve escaped corporate and have made the transition to a new life as online coaches, consultants and experts. There’s an essential element to marketing online that you may find hard to adjust to when you make the leap from corporate… and that is […]

You won’t be able to rely on the power of clever copy and stand out images if your Facebook Ads are showing to the WRONG people. Targeting your ads  far and wide may get you cheap clicks, but it won’t get you the right leads. Worse still, Facebook actually penalises you for not remaining relevant […]