#39 5 Big Pricing Fears Life Coaches Have & How To Overcome Them

May 16, 2023

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I'm Victoria!

I show life coaches how to master their marketing and take control of their own success by creating a meaningful message that attracts more clients and makes more money.


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Today’s episode is for the life coach who is working really hard but feeling called to go bigger and who also wants to understand how to confidently charge more for their coaching without losing clients & how to breakthrough your invisible barrier to charging more for your coaching

If there’s one thing I find so crazy when I look back at all my offers and the prices and deliverables, and more importantly the kind of clients I signed with them and what results they got, I’m always constantly amazed that the best results have always come from my highest priced offers.

And given that price is the most common topic I coach on, and “how much should I charge?” is the most common question I get asked, I thought I would share some practical advice on how to overcome the big pricing fears most life coaches experience and how to overcome them.

5 Common Pricing Fears:

  1. Clients & Others Will Judge You
  2. You’ll Have To Work Harder & Offer More
  3. It Will Cost You Clients Or Tank Your Sales
  4. Your Marketing Will Need To Be More Advanced With More Layers & You Don’t Know How To Create It
  5. Other Coaches Have More Experience & I Can’t Charge As Much Or More.

The most common reason we break our business is from switching offers, not raising your prices.

Listen to this podcast episode and discover three ways to overcome the 5 common pricing fears life coaches experience and get on track to remove your mental barriers that stop you from scaling your coaching business.

Sometimes the commitment to raise your rates can feel heavy, especially if you are planning a launch or sharing the increase publicly, so why not test it on those who raise their hand or apply first?

That way you can be curious rather than resistant or fearful.

You can try webinars and workshops. Lead magnets with follow-up sequences and even simple message ads.

Anchor into the value and demand and start sharing that with elegant email and


Free Life Coach Pricing Matrix – Download my free Pricing Matrix for Life Coaches >> https://victoriagibson.com/pricing-guide

Request Your Invitation To Spotlight Offer System here https://victoriagibson.com/spotlightinvitation 

Want to create your own remarkable offer that sets you and your ideas apart online with simplicity and is easy to sell and deliver without burnout or compromise then you need to check out my Making Your Message Matter Bootcamp – victoriagibson.com/bootcamp 



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