Choosing a niche can seem overwhelming especially if you have no idea where to begin.
First things first, what is a niche? A niche is just the target market for your coaching – that’s it. So why does it create so much anxiety in those of us looking to grow our life coaching business?
A more solid definition is that a niche is the group of people you serve that have a very specific problem that you solve with your unique solution.
It’s what separates you and your offerings from all the other alternatives out there and helps you fast-track your marketing efforts to get clients faster.
It’s essential to clarify your niche so you can land your message and create certainty and clarity in your offer. This will give you the momentum you need whether you are just starting out or have been coaching for a while.
The other good news is that it will also massively reduce the cost of your marketing and effortlessly increase your conversions.
Many life coaches fear that if they choose a niche, they are limiting who they can serve.
They believe that by narrowing their focus they will miss out on a ton of opportunities. But instead of thinking you’ll be missing out, I want you to think of it as a huge opportunity to fast-track your success as a life coach.
In fact, it dramatically increases your ability to attract clients and also boosts the results you can get for your clients.
Because when you can find a small group of people and describe their problem better than they can and lead them towards a solution, then selling becomes easy.
And why on earth would we want to make life harder for ourselves?
I want to share with you the 4 biggest barriers I hear from clients about choosing a niche and tell you why they’re total BS.
1. There aren’t enough people who’ll pay for that.
If there are less than 500 people in the world in that niche, I’ll buy that. If not, then get to work finding where these people hang out and validate if they are motivated.
You have to easily be able to reach them, and they have to be motivated to change.
2. There are already other people serving that market.
Great! This is a great sign that there is a market and that your niche has great potential, now we just need to get to work creating a fresh take on your message and offer so you can rise above the competition.
3. I’m not an expert.
Your target market isn’t looking to validate your credentials when they buy from you.
Most of the time they won’t ask whether you are degree-qualified or even certified, yet many coaches stay stuck perfecting their coaching in free sessions or undercharging while they get “practice”.
Yet the best practice you will ever get is with a high-paying client and one of these is enough to validate your niche choice. If you’ve found one, there’s bound to be more.
4. But what about X, Y, Z (insert any other target market) who I also can help?
It’s true that you need to love your niche.
You need to show up and serve them and care about the outcomes you create together.
But that doesn’t mean that you have to serve everyone.
Because refusing to choose a niche, even early on in your life coaching journey or saying you work with everyone who needs help is not service.
It means that you’re constantly reinventing what works rather than refining and developing an amazing experience and becoming a highly-paid specialist.
Think about the difference between a GP and a heart surgeon – aside from the extra training that allows the heart surgeon to charge more, there is also the fact that they have chosen to specialise and become EXCELLENT in one area.
This cultivates results and confidence and commands higher rates.
And that’s what choosing a niche does over being a general life coach.
Don’t forget, you’re not locked in for life here.
You don’t have to stay with the niche you choose forever, but I would like you to choose, validate and work with that niche to rapidly grow your business and make your marketing so much easier.
If you’re looking for clues of how to land your profitable niche, then I want you first to think about the niche you’re most scared to choose, and there’s always one.
It’s the one that my clients choke up a little bit when they mention and quickly dismiss.
But that’s a niche you can’t ignore.
That’s the niche you must choose and you should choose it now.
I promise it will be the best decision you ever made.
Listen to the full podcast episode for more tips on choosing a niche and what roadblocks to look out for right from the start of your journey.