You won’t be able to rely on the power of clever copy and stand out images if your Facebook Ads are showing to the WRONG people.

Targeting your ads  far and wide may get you cheap clicks, but it won’t get you the right leads.

Worse still, Facebook actually penalises you for not remaining relevant to your audience and you’ll end up paying more for your ads.

So, what’s the answer?

A little-known Facebook feature will actually help you map out the perfect interests to start targeting THE RIGHT peeps on Facebook.

This strategy is perfect if you don’t have a big enough list to create effective custom and lookalike audiences, but is great for businesses of all kinds.

Click PLAY below to see exactly how to use it in this video tutorial.