A Custom Audience from a customer list is a type of audience you can create made up of your existing customers. You can also create these audiences from those who interact with your website or posts on social media. You can target ads to the custom audiences you've created on Facebook, … [Read more...]
4 Ways To Pay Less For Your Facebook Ads
I have a surprise for you. Facebook don't always get it right. Yes, I know you can barely believe it. But it's true. It's not that they don't try, but your agenda is in conflict with theirs. They want to make money and you want to make money. But in order for you to make money, by … [Read more...]
VIDEO: Yoga, Fear & Funnels
Alanna Kaivalya, also known as The Yoga Doctor, has grown her income tenfold by using the power of Facebook ads, webinars and online courses in the past 18 months. In this video, she interviews me for her Upward Facing Business Academy (get it?), and I share what it takes to create a great offer … [Read more...]
Change Your Facebook Ad Targeting To Halve Your Click Cost
Check out this quick Facebook ad tutorial I created for you here... I discovered a quick remedy to targeting woes and image selection that can halve your Facebook ad costs. If you want to find out more about perfecting your marketing message, head over to my latest training here >> … [Read more...]
How To Use Facebook Live For Webinars
Did you know Facebook are PAYING big brands and celebrities to use Facebook Live? Facebook is absolutely committed to getting takeup of their video live streaming feature, which means you get the benefits. Right now, you can be using It's not that often that you can be using Facebook Live … [Read more...]
Facebook Ads Targeting Made Easy
You won't be able to rely on the power of clever copy and stand out images if your Facebook Ads are showing to the WRONG people. Targeting your ads far and wide may get you cheap clicks, but it won't get you the right leads. Worse still, Facebook actually penalises you for not remaining … [Read more...]
[PODCAST] Swaussie Beach Babe and Her Big Brands
After a career in advertising, this Swiss-Aussie turned her skills to building a marketing coaching business, agency and even her own swim and surfwear label made from recyclable fabric. Oh, and in her spare time she also is a musician in a cool band and takes to the waves most days. Her 3 key … [Read more...]
The Power Of A Retreat To Move Your Business Forward
Surely they're just a big junket, right? You head off to the tropics under the guide of "business" and just lay around in the sun and sip cocktails. Retreats sure seem appealing, but are they really worth investing in to get results in your business? After hosting dozens of retreats in … [Read more...]
How To Survive Webinars
Let's be honest: You know the incredible power that webinars have to establish your authority, showcase your credibility and sell your expertise but you feel intimated at the thought of running your own webinar! In my latest video, I'm sharing with you my best tips for how you can stop avoiding … [Read more...]
3 Big Reasons To Attend My In-Person Packaging Workshop
Amongst all the "shiny objects" out there that can take your business off track, there is a foundation you need that will give you the certainty and freedom to reach more clients, make more sales and most importantly have more fun. Far too often, we fall victim to the latest hack, software, … [Read more...]
