Here’s a video I made for you to show you how to gather groups of visitors to your website and landing pages, so you can create powerful ads targeted at exactly the people you want to reach.
Click Play to watch below:
3 Tips For Using Custom Audiences:
1. Start With Visitors To Your Website
The first audience you should create is one of visitors to your website (use your general domain to capture visitors to all pages).
2. Always Capture Visitors To Your Landing Pages
That way you get to reconnect with cold leads, even if they didn’t opt in for your offer. It’s like creating a “shadow” email list that you can keep nurturing as you know they have at least had the interest to click on one of your ads.
3. Upload Your Email List
The other essential custom audience you should be using is an uploaded csv export of your email list. Upload your list so you can circumvent low open rates and get seen more by your tribe.
This week, I’m chatting with Marie Forleo live about what it really takes to build a highly profitable global brand online. Want to come? Click here to grab your place.