Although outrageous and funny images can help get clicks, they do nothing to build your brand, and this is what creates lasting value on Facebook.
GE are sponsoring the Olympics, so it makes sense that in order to make the most of this investment they want to evoke feelings of sport, competition and winning at The Games. So, your images may be dictated by a special promotion, like this one:
Who is your target customer? What kind of images are relevant and attractive to them? Think about what makes your offer attractive, maybe it is the feeling it gives your customers, or perhaps you can source an image of your ideal customer type if you can’t afford to shoot your own images, just like this stock photo below:
You will also want to choose images that are aligned to what you are advertising or the copy of your ad. It doesn’t always have to be literal, but there is a reason why Lexus feature a car in their ad images!
If you have a product or service that is best showed off in bigger images, then you should think about using Page Post Ads instead. These allow you to use images sized up to 404×404, and although more and more are using these and they don’t stand out as much as they first did, they are still cheaper than the regular marketplace ads you find on the right hand side of your news feed. The image below stands out for obvious reasons, but it still remains relevant to the Photo Contest it is advertising.
A more considered approach to image selection will go a long way to creating better performing ads. Leave a comment below and describe your best performing ad image and why you think it worked. I’d love to hear all about it.
Stuck for what images to use in your Ads? Book in for a One On One Coaching Session with me and we’ll set you up with some great images and ideas to get you started with a successful campaign. Click here to book yours http://fbadqueen.com/coaching.