OK, admit it you’re guilty.
Because I know I certainly am.
The search for something better, succumbing to the attraction of the new and exciting when really we should be digging into the big idea that is our signature offer, our main product or service, our MONEY MAKER.
My mentor Kevin Nations says that when we come up with a great business, we go to work on breaking it just as fast as we built it up.
And one of the most common ways I see this happen is to see entrepreneurs jump on the easy path of sparkly distraction.
It seems at first like it will add so much. It’s a great opportunity, you’d be so great at it and of course it will make you so much money, right?
Being hellbent on breaking a perfectly good business model by succumbing to shiny object syndrome is not only senseless, it is costing you big money and worst of all it is costing you the success you truly deserve.
When clients are already paying you for your e-course, product, service or program, you must focus on optimizing that until you’re maxed out, you discover it is fundamentally flawed, you absolutely hate it or someone wants to buy your business.
The opportunity to distract yourself with that new idea at the expense of growing a proven one will bring you nothing but mediocre results.
I have a gorgeous black DVF wrap dress that I was obsessed about owning about 2 years ago. It really is a statement special occasion dress that I have worn exactly 3 times.
Now I have a perfect occasion coming up that I could wear the dress to, but instead I choose to set about finding a brand new outfit to buy.
Because it’s just more exciting to have something brand new and I get a rush from the purchase. Despite the fact that decision is really not adding any value.
The same is true for business ideas, offers and new models.They’re fine in theory, and they certainly give us a rush to create and launch, but if you already have a proven offer or model that isn’t maxed out yet, perhaps your time would be better served optimizing that?
Instead of having a wardrobe of 10 black dresses, you could have one exquisite designer gown that makes sure you stand out and feel fabulous every single occasion.
So, next time you’re drawn to a new idea or intent in breaking the old, think about ways you can divert your focus back to the job at hand. Maximizing what you already have.
A great resource for this is one of my favourite books, The One Thing. Get it! It is an entrepreneurs essential.
How could you apply this to your business? Let me know in the comments below, and tell me your biggest shiny objects 🙂
Need help defining your business model or message? I have a series of workshops coming up in Australia and US – get the low down here..