OK, so I know Santa has already been and gone, but I still have some items on my wish list.
So, I’m putting aside my requests for more Hourglass cosmetics and Lululemon everything for some Facebook marketing goodies.
And I want to share with you why you should too…
And although it has its challengers, it is still the premier lead generation tool for business owners.
So what’s on my list for the new year?
1. Facebook Mentions
Being its usual finicky self, Facebook has denied my request for a Verified profile.
Don’t they KNOW who I am?!
But I am trying again because once I have a verified profile, I can get Facebook Mentions.
Which is basically Periscope for Facebook… Live video streaming and engagement in the newsfeed of your followers.
That’s right, you’ll be right in their face giving them all you’ve got and you can respond to their comments as they watch you. Pretty cool, huh?
So, if you can brave the camera without your glam on you have a great tool for building engagement on that wasteland that your Facebook page has probably become.
Just click here to request verification and get the ball rolling. You need have your page listed as a Public Figure to apply and verified and then you go here to get Facebook Mentions or download the app at the App Store.
Here is the gorgeous Alexis Neely doing her thang on Facebook Mentions:
2. Facebook Lead Ads
We’ve got to give good ol’ FB some credit, they have added a ton of features for us marketers, and one which is pretty exciting is Lead Ads.
Now you can start generating leads directly from Facebook for those using a mobile phone with just a couple of clicks. No typing required!
All you need to do is select Lead Ads as the objective in your Campaign when you use Power Editor and follow the prompts.
You can collect names, address and phone number with a couple of clicks and the leads are WAY cheaper than ads to a landing page.
The only downside is that the leads get collected into csv forms by Facebook and you have to import them into your autoresponder, but there are some cheap ways around this, with the option to use an integration service like Leadsbridge.
Here is a sample of the information you can grab using a Lead Ad:
3. Facebook Notes
You probably don’t remember the old Facebook Notes which was a way to publish and share longer posts on your Facebook Page, but it’s been revamped and available for a limited trial.
In a bid to keep people on Facebook longer and tap into the younger generation’s desire to blog more, this is like a blog publishing feature on your personal profile or Facebook Page, and seems like a great way to share content and stand out from regular posts.
Add yours to your Page or Profile by clicking Edit Profile then More then Manage Sections and tick Notes and have a play.
I’m going to try it out with this post and see how it goes, but this was how it looked when I started playing with it, which I think is pretty nice. Agree?
If you’d like help getting your Facebook marketing on track, including tailored ads management, click here to reach out.